The current pay-per-view star of boxing is Saul “Canelo “Alvarez, the Golden Boy fighter promoted by Oscar De La Hoya. Normally a fighter becomes a pay-per-view star by toppling the current pay-per-view star, but in the case of Alvarez, he assumed his position by default when Floyd Mayweather Jr. retired. De La Hoya was so happy to see Mayweather leave he wished him farewell in a unsparing criticism filled letter.
In De La Hoya’s farewell letter to Mayweather published in the December issue of Playboy, he claims the fight game will be better off without Mayweather because his “boring” fights were a “snooze fest” and he was afraid to take risks inside the ring. Like De La Hoya, many feel Mayweather spent his career handpicking opponents tailor made for his style, fighting his toughest foes as their career clocks were winding down, or avoiding them all together. “Were you ever on the track team in high school? You would have been a star,” quips De La Hoya.
One week he’s wishing Mayweather farewell so he can usher in the Alvarez era. The next week he’s welcoming the “boring” Mayweather back for a “snooze fest” mega fight with Alvarez.
Most recently Manny Pacquiao comes to mind. Pacquiao, an eight-division world champion Mayweather spent five years talking about fighting but not actually fighting, is the man everyone thought would crack the may-vinci code. Mayweather made beating him look so easy, everyone complained he conveniently waited until Pacquiao was past his prime before fighting him. The egg Pacquiao laid was the only thing to get cracked that night.“You won’t get in the ring unless you have an edge,” maintains De La Hoya. The letter was scathing and shined a light on Mayweather bright enough to make the diamonds he stays draped in hit dem folks.
And with that, Golden Boy officially ushered in the era of Alvarez, the fighter “willing to fight anybody,” according to De la Hoya. That means Alvarez is taking the big Mexican holiday weekends in May and September from Mayweather now that he’s gone.
However, less than two weeks after the farewell letter took the boxing community by storm, De La Hoya was at the Cotto-Alvarez post-fight press conference podium telling reporters he would be open to a rematch between Alvarez and Mayweather. “Alvarez will love the opportunity,” said De La Hoya. It’s no surprise because De La Hoya is a boxing promoter and a businessman, whose main objective is to make money. One week he’s wishing Mayweather farewell so he can usher in the Alvarez era. The next week he’s welcoming the “boring” Mayweather back for a “snooze fest” mega fight with Alvarez.
“If we do fight, it’s going to be at my weight class. I’m the champion, I don’t have to do what he wants.” – Alvarez
For the past five years Alvarez has been carving out a niche for himself by stepping in the ring with just about anybody. He’s fought pressure fighters (Angulo and Kirkland), smaller guys (Cintron and Lopez), older guys (Baldomir and Mosley), slick boxers (Trout and Lara), and a few guys only diehards are familiar with. Naturally, the next move for Alvarez, the man willing to fight anybody, is a big drama show at 160 with the most dangerous man in boxing, GGG, right? Not so fast.
Alvarez, the golden boy of Golden Boy, who is willing to fight anybody, has been campaigning at 155 pounds, a weight class he created for himself because it’s where he feels most comfortable. It’s an “edge” Alvarez likes to give himself since losing his 154-pound title to Mayweather in a 2013 catchweight bout held at 152. Fighting GGG is a big risk for Alvarez and a huge risk for De La Hoya, which is why Alvarez made it clear that he isn’t interested in fighting GGG at 160. “If we do fight, it’s going to be at my weight class. I’m the champion, I don’t have to do what he wants,” said Alvarez. Although Alvarez is the WBC middleweight champion, he doesn’t consider himself a middleweight. It’s clear, Alvarez is willing to fight anybody. Sort of. Anybody willing to meet him at his 155-pound weight class.